How we match

Every lead starts with AdjusterAlly marketing: our state guides, our articles, and this site. We do not buy leads from lead brokers and we do not scrape claim forums. If you submitted a lead, it is because you asked us to match you.

Before routing, we require an active license record for your state, a license number, a dated API or manual verification, and a source link. Pending, self-reported, and expired records are excluded. If no eligible firm is available, your request remains with AdjusterAlly and the confirmation says that a match has not been confirmed.

1. Commercial-flagged leads go to Top Pick first. If you told us the loss involves commercial property, we route it first to Top Pick members in your state that handle commercial claims.
2. Then to paid members by tier, round-robin. If no Top Pick firm fits, or the lead is residential, it goes to paid members in your state. Top Pick before Featured, rotating among firms at the same tier so one firm does not get everything.
3. Unrouted leads stay with us. If no member firm covers your state or claim type, the lead stays with AdjusterAlly. We follow up ourselves if a firm opens in your area, and we never sell it.
4. Free listings never receive leads. A free listing is a directory entry with its verification status shown on the profile. It does not participate in lead routing at all.

Firms can pay for Featured or Top Pick placement, and we label it on every listing and every state page. What money buys is visibility and lead routing. It never buys a verified badge (that requires a license check), an editorial mention, or a better rating. Top Pick identifies paid placement. The separate license badge and check date identify what we verified. A badge is not a guarantee of future standing or results.

• Sell your contact information to anyone.
• Send your claim to more firms than the rules above allow.
• Let payment bypass the license-verification requirement.
• Charge you anything. Matching is free for policyholders.